The growth of mobility in the enterprise has been an eventful journey so far. In only a short time, it has moved from the preserve of senior executives and dedicated mobile field staff to have a much wider applicability as workers across functions and job roles bring their personal mobile technologies to work.

In this whitepaper, Chris Marsh of Yankee Group discusses what is driving these trends, how enterprises decide which applications to deploy, and what kind of architecture should be in place to support them. You will also learn about 5 key principles that underly mobile application success.

Chris Marsh is a Senior Analyst with Yankee Group's Enterprise Research team. Marsh focuses on analyzing opportunities for enterprises around the development, discovery and distribution of mobile applications, and on devices and 3G and 4G wireless services. Before joining Yankee Group Marsh was a research manager in Nokia's Global Analytics and Insights function, analyzing changes in the mobility landscape with a focus on identifying early indicators of change user behavior.

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