There is no one “killer app” in the enterprise mobility world. Instead there are a lot of killer applications. Much like the consumer trend – where thousands of applications are served up to meet every type of user need and want, there is a similar growing demand from employees, managers and executives to leverage mobile technology to access enterprise information and systems. What is driving this trend? How do organizations decide what to mobilize? And what does it all cost?

Join us for this informative webcast, sponsored by SAP, featuring Chris Marsh, Senior Analyst, Enterprise Mobility, with Yankee Group, to answer these important questions. In addition, you’ll learn: 

• How to decide which applications to prioritize for mobilization
• What architecture you need in place to  support your applications strategy
• How to make sure the benefits outweigh the costs in your implementation
• 5 key principles underlying application mobilization success
• A step-by-step guide for CIOs on how and where to mobilize applications in their enterprise

Chris Marsh is a Senior Analyst with Yankee Group's Enterprise Research team. Marsh focuses on analyzing opportunities for enterprises around the development, discovery and distribution of mobile applications, and on devices and 3G and 4G wireless services. Before joining Yankee Group Marsh was a research manager in Nokia's Global Analytics and Insights function, analyzing changes in the mobility landscape with a focus on identifying early indicators of change user behavior.

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